Your name is so important

Selecting a manageable, catchy or descriptive name is becoming a black art at times. Do you need a .com extension or .co.uk or are there other alternatives available which will work well.

Avoiding the pitfalls of names which scan wrongly and making positive use of hyphens in the name.

Other simple rules like avoiding words which have multiple spellings and hence creating a situation where the user absolutely has to ask for a spelling.

WebVisual will help you to avoid the pitfalls and get the right name from the outset.

On a lighter note and as an example, if you search for crazy URLs you will find some very amusing examples such as www.speedofart.com, for an art design business “speed of art”

Joking aside, the selection of a URL is a key task which will brand your business for years to come and needs to be done very carefully..